Advertising Italiano

The world has changed a great deal in Italy as it has all over the world in a 100 years. Look at this chocolate advert:

Chocolate advert

However this is the current style:

Mamma Mia!

Well, sexy sells and who can resist a mantilla wearing lady with eye catching ahem, personality.

There is a modern European sensibility with old world charm. The language is poetic. However Italian men are red-blooded and the less clothes on the ladies in the magazines the better they sell.

This is of course true of men everywhere.


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